
Sam Bradley
Founder and owner
- Based in
- Cape Town
- Guiding for
- 7 years
- Languages
- English, Afrikaans
Sam grew up in South Africa and took his guiding qualifications young, which put him in the field a good decade before most people in this industry get there. Over seven years he led trips across Zambia, Zimbabwe and a long stretch of Botswana that he still talks about more than is strictly reasonable. He has a dozen solo paragliding flights to his name, an advanced diving qualification, and one afternoon off Aliwal Shoal swimming with ragged-tooth sharks that he describes as the calmest he has ever been in the water.
He then spent the better part of a decade writing about travel rather than running it, for the Sunday Times among others, on press trips to Mauritius, Réunion and Utah, and as the co-founder of a resource site for travel editors and brands. It is a useful apprenticeship for this job. Ten years of being shown around by other people's guides teaches you very quickly what separates a good operator from an expensive one.
Most recently he ran the finance and operations side of a company building high-end expedition travel, and hosted a number of its trips himself: family adventures in Bhutan, conservation work in Kenya, private-lodge weeks in Norway. That is where the unglamorous half of Cape Compass comes from: the contracting, the insurance, the licensing, the phone that gets answered.
Sam owns and runs Cape Compass. He designs the itineraries, does the booking and answers the enquiries, and he takes the view that the itinerary is the easy part. Everything a guest never sees is what decides whether their fortnight works.
Qualifications
- Registered tourist guide · TODO CATHSSETA registration number
- Advanced open water diver
- Wilderness first aid · TODO certificate reference



